MY EXPERTISE
Marketing Strategy, Content, and Product Marketing
I specialize in building marketing systems that combine strategy, content, and analytics. My work focuses on helping brands grow through SEO, social media marketing, product positioning, and data-driven campaigns.
Product Marketing
Positioning products, defining value propositions, and aligning marketing with product strategy.
SEO & Website Optimization
Improving website structure, search visibility, and organic traffic through strategic SEO.
Campaign & Email Marketing
Planning and executing digital campaigns and targeted email marketing to generate leads and conversions.
Content Strategy
Creating content strategies, social media campaigns, and brand storytelling to drive engagement and growth.
My Projects
1. Food Mamba
Overview:
Food Mamba is a Toronto-based corporate catering and events marketplace that connects companies with 200+ verified vendors. The platform helps businesses plan office meals and corporate events through vendor discovery, smart quote requests, and an office meal program.
In this role, I contributed to the platform’s marketing strategy, website optimization, product marketing, and digital campaigns to support growth and improve customer acquisition
Role:
Senior Marketing Specialist
Areas of Work:
- Product Marketing
- SEO & Website Optimization
- Content Marketing
- Social Media Strategy
- Email Marketing
- Marketing Analytics
2. Toronto Metropolitan University
Overview:
Contributed to the research project “Designing a Regional Health Governance Approach”, focused on strengthening regional health systems and governance frameworks. The project explored connections between global health, human rights, and public policy, producing research outputs designed for academics, policymakers, and community stakeholders.
Role:
Research Assistant — Website Development & Research Communication
Areas of Work:
- Website Design & Development
- Research & Policy Analysis
- Content Development
- Visual Communication
- Academic Report Production
- Digital Content Presentation
3. XENA Marketing Agency
Overview:
XENA Marketing Agency is a digital marketing agency focused on helping brands grow their online presence through social media strategy, content marketing, and digital campaigns. In this role, I managed social media accounts, developed data-driven content strategies, and contributed to campaigns that significantly increased audience reach and engagement.
Role:
Social Media & Digital Marketing Specialist
Areas of Work:
- Social Media Strategy
- Content Marketing
- Digital Campaign Management
- Email Marketing
- Social Media Analytics
- Community Management
4. Kladovaya Zdorovya
Overview:
Kladovaya Zdorovya is an e-commerce store specializing in orthopedic and health products. As a Marketing Content Specialist, I worked on SEO optimization, content marketing, and website improvements, including auditing and optimizing over 3,000 product pages.
Role:
Marketing Content Specialist
Areas of Work:
- Content Marketing & Copywriting
- SEO & Product Page Optimization
- E-commerce Content Management
- Email Marketing & Newsletters
- Social Media Content
- Website UX & Content Structure
- Marketing Analytics
5. Arts and Crafts Festival “Saint Petersburg Fair”
Overview:
The “Saint Petersburg Fair” is a large arts and crafts festival bringing together local artisans, designers, and creative businesses. As a Social Media Specialist, I managed social media content and campaigns to increase audience engagement, promote festival events, and support marketing activities during the event season.
Role:
Social Media Specialist
Areas of Work:
- Social Media Content Creation
- Social Media Strategy
- Event Promotion Campaigns
- Community Management
- Content Planning & Scheduling
- Event Marketing Support
Kateryna Fomina 